WHAT IS AGELOC?
Nu Skin is taking the science of anti-aging to a completely new level by studying the genetic origins of how and why we age. Developed by Nu Skin in collaboration with leading scientists, ageLOC science is based on the discovery of internal sources of aging that contribute to an aging appearance, what Nu Skin calls age-related super markers, or arSuperMarkers. Nu Skin’s exclusive ageLOC science targets these arSuperMarkers—the ultimate sources of aging that can influence how we age.
Based on this discovery, Nu Skin is able to identify critical arSuperMarkers called Youth Gene Clusters, which are functional groups of genes that regulate how we appear to age. Only ageLOC’s proprietary science understands how to reset these Youth Gene Clusters to their youthful patterns of activity. This revolutionary discovery is based upon Nu Skin’s exclusive collaborations with leading scientists around the globe, millions of dollars in development, and years of combined anti-aging and genetic research.
The ageLOC Opportunity
By 2030 the number of people worldwide over the age of 60 is expected to reach more than one billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan, and 82 percent in the Asia-Pacific region.
The rise of aging consumers in most developed markets presents a remarkable marketing opportunity for those in the anti-aging industry. The demand for products that help to diminish or even turn around the aging process is high. The potential for growth in the anti-aging market is not only expected to skyrocket, it’s here for the long term.
Building on this global anti-aging megatrend, Nu Skin delivers ageLOC. ageLOC serves as a powerful platform for Nu Skin distributors as they continue to benefit from significant social and economic megatrends, including the growing aging population. Additionally, the economic environment bodes well for Nu Skin’s direct selling business model as Nu Skin offers an attractive option for those who need to supplement or replace their income in today’s harsh economy.
"Nu Skin continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in distributor commissions of all direct selling companies listed on the New York Stock Exchange," said Ashok Pahwa, chief marketing officer at Nu Skin. "That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin’s 25-year history with $1.25 billion in sales."